Just a quick update about my latest internet massage marketing project.
As you may be aware if you’ve been following this blog, I’ve been helping a friend of mine increase the size of her practice via the Internet.
She has a massage practice in NSW, Australia – Massage Newcastle | Newcastle Muscle Pain Solutions.
Anyway, I’ve been working on a website for her over the last 4-5 weeks and already have got her a front page listing on Google for the most relevant and competitive search phrase for her business – ‘massage newcastle’.
Already her phone is starting to ring and she is getting bookings. This is because I have built her a website that is not only designed to rank highly in the search engines, but also will effectively sell her massage practice.
This is something that I have fine-tuned over the years and I have gotten similar and even better results for my partner’s massage practice and also several other practitioners.
The secret to ranking well is firstly about domain choice. If you can get an exact match domain for your area i.e. massage + your city name + .com or .net or .org or with your country code e.g. .com.au or .net.au, then you are already well ahead. This is because Google is still giving considerable weight to exact match domains, although it has been pointed out by several prominent SEOs that this advantage is beginning to wane.
The next step is to create your website and although I can’t get into my whole process within this blog post the essential thing to get across is a very appealing ‘special offer’ with time limit and glowing testimonials. You also need a very clear ‘call to action’ and make it easy for prospective clients to contact you.
You can see my work at: http://massagenewcastle.net. Also, check out the sitemap for a quick and easy reference to all of the pages I’ve created so far.
I will post another update soon. Just wanted to share the results so far, which have been nothing short of excellent, especially with the number of Facebook ‘likes’ and Twitter ‘retweets’ the main page has received.
Talk with you again soon. Happy massage marketing!