Hey Massage Marketers,
Just wanted to share with you an online massage marketing strategy that I’m testing out with my partner’s massage gold coast practice.
I’m using a short video demonstation, plus a free 30 minute massage voucher that visitors to the website can download.
This is basically a modified version of an offline strategy that has worked well – the free 30 minute massage for first time clients to build up a database quickly and then market to regularly at very low cost.
Actually, we just tried this recently as a Mother’s Day promotion where we made up special Gift Vouchers and gave them to a local florest to include with all orders over $50. This has resulted in a fabulous response and has added another 50 new clients to my partners practice.
The great part is that she was able to upsell over 60% of each ‘freebie’ into a full hour treatment and these clients just paid the extra $$.
Anyway, go and check out the webpage I’ve set up for her and see if it gives you any ideas for your massage business. I’ll post again and let you know how this test goes.
Til then, happy massaging!
1 response so far ↓
Massage Marketing Ideas // July 7, 2009 at 11:39 pm |
I’m glad the idea worked. In business, you must keep an open mind and be open to new things. A lesson we all need to remember.