An old friend of mine and my partners who has taken a break from massaging to raise her 2 small children is now looking at starting back again and rebuilding her practice.
So, in order to speed things up and help her bring in new clients that much faster I took it on myself to start building a massage website for her. She lives in Townsville in Northern Queensland and so I managed to buy the domain with the keywords Massage Townsville.
This keyword is the most targeted in gets the most searches each month and therefore is the one that she will want to rank highly for in the search engines.
Anyway, it is still early days and although I’ve only created a ‘place holder’ website for her using WordPress, already she is ranking on page 2 of Google for her primary keyword phrase ‘Massage Townsville’.
This is another example of just how much weight Google gives to exact match domains or EMDs. It makes it that match easier for you to rank for certain search terms, without needing as many back links.
So the tip in this post for you as a marketer of massage is to set up a website using the exact match keyword phrase for the town that you massage in. For example, I also bought for my partner’s massage practice the exact match domain for Massage Gold Coast and she is now ranking at #1 for this term in Google and gets several new clients per week from this extremely low cost exposure.
Anyway, I hope this post gives you a little more insight and ideas for marketing your massage on the Internet. All the best!
