Ok, so here’s a useful tip for marketing your massage business online, regardless of whether or not you have a website.
What you do is find some high ranking online directories that cover the area where you practice and create a listing about your practice.
Some directories are free and some will charge you a small fee, however it can be very well worthwhile.
For example, my partner Tania practices massage on the Gold Coast, here in Australia and a really great online directory the Gold Coast Directory (http://goldcoastdirectory.com).
There they let you create a free listing which can also include a link back to your website, if you have one.
If you don’t have a website, don’t worry. As long as you create a compelling webpage with a great massage offer, that’s all you need to potentially pick up some new clients.
However, if you have a website, the link from the directory to you will help to boost your ranking in the search engines.
Getting back to my listing in the Gold Coast Directory, I went a step further. If someone goes to this website and types in Massage, they are taken to a page with all of the massage businesses listed in the area.
The title of each listing is the business name and this is a hyperlink to the full page listing for that business.
Now, having done some keyword research using the free Google Adwords keyword tool, I discovered that the term ‘massage gold coast’ gets the most searches each month, within Australia out of all of the Massage On The Gold Coast related terms. So, I created a listing for my partner’s business using the keyword, ‘Massage Gold Coast‘.
Fast forward a week later and for the term ‘Massage Gold Coast’ the massage page with all the listings in the Gold Coast directory itself comes up in position 2 in Google on page 1 and then on the second page, the ‘individual’ listing I created for my partner also comes up in position 6. No other massage practitioner’s listing from that directory is anywhere to be found.
So now my partner’s website is getting traffic from both page 1 and page 2 of Google for her absolute best and most targeted keyword, ‘massage gold coast’. Pretty cool, huh.
If you want to check it out, go to Google.com.au and type in ‘Massage Gold Coast‘ and check page 1 and page 2 for the Gold Coast Directory listings (note: I’ve actually managed to get her 5 listings out of the top 20 results in Google.com.au for ‘Massage Gold Coast’. I wonder if you can find them).
Overall, she gets between 15 and 20 inquiries per week from the Internet (resulting in about 5-7 clients), which is really cheap and effective massage marketing.
The fact is, people are using the Internet more and more to look for products and services in their local area. You gotta have some kind of Internet presence or you’re going to get left behind!
This is just one of the many Internet Massage Marketing tips that I have coming up for you. Stay tuned.
